Bitcoin represents a shift in how people think about value and ownership. For some, it's the ultimate scarce asset — even more so than gold. For others, it’s a way to diversify in a fast-changing financial world. Some are drawn by the technology. Others by the potential for long-term growth. And many simply want to learn more and get a little exposure.

While Bitcoin has been challenged, scrutinised, and declared "dead" more than a few times, it hasn’t broken. It continues to gain traction across institutions, governments, and everyday individuals alike.

But owning Bitcoin isn’t just about buying it — it’s about understanding how to store and protect it.

• Some see it as the most limited supply asset on earth, even more so than gold.

• Some want a hedge against uncertainty or central bank policy shifts.

• Some are drawn to digital ownership and decentralised systems.

• Others have simply seen the long-term price trajectory and say, “I want a little exposure.”

• Some believe holding just 0.1 BTC could be a game-changer in the decades ahead.

This isn’t a one-size-fits-all space. And you don’t need to be a techie or finance professional to get started.

 

It’s easy to buy Bitcoin — but that’s not the same as owning it securely. We’ve all heard the stories:

• Lost seed phrases.

• Forgotten passwords.

• Exchange hacks or platform collapses.

Digital assets empower you to be your own bank — but with that comes responsibility. Without safe practices or trusted guidance, you could lose access to your holdings permanently.

Whether you choose self-custody or prefer working with a broker, understanding these risks is key.

What Sets Them Apart

• Secure asset storage — Institutional-grade custody with segregated wallets (1:1 held, never pooled or lent).

• Seamless transfers to and from your bank account — Easily move between crypto and your local currency, with no withdrawal limits or hidden delays.

• Over 350 crypto assets available — Buy, sell, or swap with access to a wide range of digital currencies.

• Real human support, 24/7 — Speak directly to your personal broker by phone or email, whenever you need.

• Established and trusted — Serving over 43,000 clients in 100+ countries since 2016.

• Simple, transparent pricing — A flat brokerage fee (typically around 3.5%), with no hidden platform traps.

Note: Caleb & Brown’s services are not currently available to residents of the United Kingdom or New York State.